Three questions to ask before using Facebook Sponsored Posts

There are a lot of things we love about Facebook advertising. Sponsored posts are a fantastic way of promoting your church’s events, getting wider exposure to your local community, or more effectively engaging those who already attend your church. We love that, for a relatively small investment, you can achieve huge reach with your message. We love that you set the maximum amount you want to spend, so there are no surprises at the end of an advertising campaign. We love that your ads can be tailored to appear to the exact demographic you specify.

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Guarding your heart in creative ministry

As a Church Communications Director, I’m pretty much living the dream. It continues to astound me that every single day, I get to use creativity, art and technology to contribute to my church’s mission of reaching the lost for Jesus. Many of you reading this will probably be in a similar position. Whether you’re paid or voluntary, if you are involved in your church’s website design & maintenance, social media, branding, marketing, graphic design, photography or video production, you’re in a very special position. You’re in the unique situation where you get to employ your own creative…

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Stop asking for photographers at your church events!

Okay, I admit, the title of this blog is slightly misleading… We do think you should arrange for someone with photography skills to come prepared to capture shots at your next church event, but we don’t think they should stop there!

Next time you organise an event for your church, be it a women’s night, men’s breakfast, kids’ club, youth retreat or family camp, find someone who knows their way around a DSLR and ask them to take some footage too. In fact, you should ask them to take mainly footage, with only a…

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App Review — Adobe Post

Here at Gospel Powered, we love all things Adobe. And at the end of last year, Adobe gifted the world with Adobe Post, which now leaves me wondering how I ever created consistent, visually stunning social media posts before it existed.

Of course, where there’s a will, there’s a way, and prior to Adobe Post, I would clumsily be juggling between multiple apps, using trial and error to piece together a square graphic to use on my church’s Facebook and Instagram Page. After five, ten or fifteen minutes of navigating my way through complicated…

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Monthly Website Checklist

A great website is dynamic — it’s always changing, with new content being added regularly. A great website is relevant, with no outdated information, and quickly tells the viewer what they want to know. At Gospel Powered, we want your church to have a great website, but a great website isn’t “set and forget”. A great website needs regular monitoring, updating and editing to make sure it remains engaging, accurate, and relevant to the people viewing it.

Once a month, it’s a good idea to “audit” your church website. Skim through each page, navigate your site…

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Four ways your church can prepare for Christmas

Christmas has snuck up on me, once again. While I’m still trying to figure out how on earth it’s December already, those around me have already finished their Christmas shopping, presents wrapped and menu planned.

Hopefully, your church began planning Christmas months ago, and already has a plan, theme and strategy to get you through the Christmas season. But if Christmas has snuck up on your church, thankfully it’s not too late to start thinking through this incredible mission opportunity.

You’re likely to get many visitors through your doors this Christmas,…

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Using your church website to combat the “obstacle of uncertainty”

As I write this blog on a quiet Saturday evening, I’m sitting in my hotel room overlooking a beautiful ocean view, enjoying the sights and sounds of the stunning Gold Coast in Queensland, Australia. Sorry to make you all jealous, but the context is important! The context being, I’m in an unfamiliar place, with little-to-no understanding of the culture, nature and expectations of the local church in my area.

It’s Saturday, and as I’m on holiday, I’m preparing to visit a church tomorrow that I’ve never been to before. I don’t know anyone, I’ve…

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Your home page is your church’s shop front

Think about the last time you visited a shopping mall. Imagine you’re not there with any specific purpose in mind, you’re just window-shopping. How do you decide which stores you walk into, and which ones you simply pass by?

Of all the stores you chose to enter, there’s a high possibility that the draw card to get you in the door was the stores “shop front”. That window display that captures your eye before you even enter the shop.

It’s not complicated — stores with the most attractive, interesting, captivating or intriguing shop…

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Announcements Videos — Why I Love Them

I love announcements videos. I love writing them, filming them, editing them and displaying them. That probably makes me sound like a weirdo with a strange obsession…but the reason I love announcement videos is because they have completely reshaped what used to be one of the most boring, poorly executed segments in our church services.

Here’s a very brief rundown of why I love using video to communicate our church announcements:

They can be scripted
Too often, people step onto a church stage (often volunteers with little-to-no training or understanding…

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Three ways to make your church blog awesome

1. Use images
We’ve said it before, but we’ll say it again: People LOVE pictures! Take a look here at some interesting statistics about visual media in marketing. Never post a blog without an image! Adding images will make your posts perform higher in searches and on social media, and your blog posts will be more engaging and attract more traffic. Don’t stress to much about finding the perfect image that faultlessly captures the essence of your writing — just grab a photo that works! Unsplash is one of my favourite places…

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Four ways to make your church blog work for you

People are blogging about anything and everything these days — fashion blogs, food blogs, news blogs, travel blogs, parenting blogs, education blogs, the list goes on. Never has it been easier or cheaper to get your written message out for the world to read. At Gospel Powered, we think church blogs are awesome, and when used well, can be so beneficial to your church and its mission. Here are four ideas your church can put into practice to maintain a healthy, active blog.

1. Blogging + social media = endless possibilities

Blogs and…

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Elvanto Review

As God continues to grow His church, keeping track of a church’s attendees becomes increasingly important. In order to continue loving and caring for our members, following up on visitors and checking in on those we haven’t seen in a while, we need to ensure we are maintaining a membership database that is current, user-friendly and gives us the info we need.

This is where Elvanto comes in. Elvanto is one of many online Church Management Systems, and it’s a system I’ve had experience with over the…

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