There are a lot of things we love about Facebook advertising. Sponsored posts are a fantastic way of promoting your church’s events, getting wider exposure to your local community, or more effectively engaging those who already attend your church. We love that, for a relatively small investment, you can achieve huge reach with your message. We love that you set the maximum amount you want to spend, so there are no surprises at the end of an advertising campaign. We love that your ads can be tailored to appear to the exact demographic you specify.
As a Church Communications Director, I’m pretty much living the dream. It continues to astound me that every single day, I get to use creativity, art and technology to contribute to my church’s mission of reaching the lost for Jesus. Many of you reading this will probably be in a similar position. Whether you’re paid or voluntary, if you are involved in your church’s website design & maintenance, social media, branding, marketing, graphic design, photography or video production, you’re in a very special position. You’re in the unique situation where you get to employ your own creative…
Okay, I admit, the title of this blog is slightly misleading… We do think you should arrange for someone with photography skills to come prepared to capture shots at your next church event, but we don’t think they should stop there!
Next time you organise an event for your church, be it a women’s night, men’s breakfast, kids’ club, youth retreat or family camp, find someone who knows their way around a DSLR and ask them to take some footage too. In fact, you should ask them to take mainly footage, with only a…
We’re living in a visual age, and more and more I’m seeing churches, missionaries and individuals using video to convey their stories and messages to their hearers.
We’re seeing video everywhere. Church announcements are being delivered using video. Overseas gospel workers are no longer sending written updates to their supporters, but sending videos of themselves sharing the excitement and struggles in their ministry. And with mediums like Facebook and Instagram being used more than ever, there has never been a better time to start using videos to convey your church’s stories.